iHASCO is an authority on high quality and engaging workplace training. Speak with confidence and enthusiasm.
Copy should be relaxed and conversational - just as our visual identity echoes our tagline 'Training made simple', so too should the copy that we publish.
Use sentence case in headings and sub headings. This is easier for readers to scan and feels more relaxed than title case. We don't use full stops at the end of headings, sub headings or bullets (unless they go beyond a sentence and become a paragraph).
Use of consistent and clear language is key. When referring to our product use the term 'product', not 'app'. We provide 'eLearning' not not 'e-learning', 'elearning' or 'Elearning'. Our product includes a library of 'courses', not 'programmes'.
iHASCO is our brand and MyLMS is our product. iHASCO should always be capitalised with the exception of the 'i' and MyLMS should always be capitalised with the exception of the 'y'.